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Welcome to North Reading Subaru

North Reading Subaru, located at 260 Main St, North Reading, MA, is a beacon of customer-centric service in the automotive industry. Esteemed for its extensive selection of quality used cars, including popular models like the 2016 Crosstrek, the dealership prides itself on a no-pressure sales approach. Customers rave about the attentive and knowledgeable staff, particularly Maria and Dave, who guide buyers through the experience with kindness and clarity. Their finance team is also highlighted for securing competitive interest rates, making the purchase process seamless. At North Reading Subaru, buyers feel valued and supported, ensuring a trusted car-buying experience.

North Reading Subaru: Reviews & Ratings

Jonah Chazin
Jonah Chazin

My wife and I recently purchased our first car and we had a great experience! We read the reviews and decided to make an appointment at Subaru North Reading. The inventory of used cars is the best in the area, and we were able to find a car (2016 Crosstrek) with everything we wanted! Maria (our saleswoman) was incredibly patient with us throughout the day - since it was our first time buying a car, we had many questions, all of which were answered kindly. We never felt like we needed to buy a car that day or were pressured in any way, yet we also felt that Maria was entirely dedicated to us and finding us a car that suited our budget and wishlist. She did a fantastic job, and has reached out since our purchase just to check in on us!! When it was time to talk about finances, Steve was excellent. He has a remarkable ability to communicate every detail of the finance package clearly, and was fully engaged in explaining each option with us while also not pressuring us to spend more. Additionally, the interest rate he was able to get us was unbeatable, especially considering my wife and I are both graduate students who have good credit yet thousands in loans. Even so, we were able to get 3.84% which was remarkable. Overall, we had a wonderful experience purchasing our first car, and we will be taking our car there for servicing throughout because of the 5-star service we received from Maria, Steve, and the staff we met there!

John Donald
John Donald

I was looking for a used WRX and had such a great experience at North Reading Subaru that Sue, who was looking for a new car, decided to buy here too! She loves her Legacy! Maria answered all our questions with no pressure. Mike helped us work out a fair deal. And Angelo came through with super finance rates. Truly this was the best car buying experience I've ever had. Thank you!

Isabella Zamora
Isabella Zamora

If I could rate with more stars I would-read this through I promise it’s worth it! I had been carless for 2 months and went to the dealership my previous vehicle was from and was treated so poorly. I was in desperate need for a car since everything I do requires a vehicle. One day I inquired about a vehicle at NR Subaru and was taken care of immediately and with kindness. I’d never driven a Subaru before so I wasn’t sure what to expect. On top of that, I had never leased a car before. John W., made sure I got everything I was looking for with a reliable vehicle and went above and beyond! The staff at this location is fantastic and were so attentive from A-Z. I was not pressured into anything and did not feel that uncomfortable sales pitch a lot of other dealerships give. NR Subaru has a very personable approach to those they help. John was very patient, helpful, attentive to detail, and made sure everything was in place for me to drive the car off the lot. He made the process smooth and easy. Thank you John and North Reading Subaru!

Weber Torres
Weber Torres

Trust in a new car dealership’s service department is always a risk. Not at North Reading Subaru. They always treat me fairly.

Steve DiOrio
Steve DiOrio

**North Reading Subaru & Dave Laurie – Top Notch!** Just picked up my 2025 Subaru Impreza from North Reading Subaru, and I’ve got to say—it was one of the easiest, most stress-free car buying experiences I’ve ever had. Dave Laurie was awesome to work with. No pressure, no games—just straight-up helpful, knowledgeable, and genuinely kind. He took the time to walk me through everything, answered all my questions, and made sure I left the lot feeling great about the car and the whole process. Big thanks also to Ryan in finance—equally excellent. He made all the paperwork quick and painless, explained everything clearly, and kept things light and easy the whole way through. The new Impreza is everything I was looking for—solid, safe, great on gas, and just a blast to drive. Subaru nailed it. But what really made the difference was the experience with Dave, Ryan, and the whole team. It felt like I was being taken care of, not sold to—and that matters. If you’re thinking about a new ride, I can’t recommend North Reading Subaru enough. And if you go, ask for Dave Laurie. Seriously—you’ll be glad you did.

Leon Moran
Leon Moran

Purchased a used 2022 CrossTrek from this Dealership and the process was simple and stress free. Was helped by the Sales Representative David Laurie during the three day process of purchasing the Vehicle and he was very kind and helpful during the process. They made the time of finding and purchasing a new Vehicle seamless and quick. I'll definitely be back for future service on my Vehicle. Thank you.

John Parks
John Parks

My wife purchased a new Forester on 12/27 From entering the door Brian and Michael listened to what we where looking for and assisted with multiple conversations to get us to the decision and features of the car that we wanted. Knowledge of all of the models Subaru offered made it easy for us to get just the right car for our family. I look forward to serving the car at the location and purchasing from them again when we need another Subaru.

Kristine Bruni
Kristine Bruni

North Reading Subaru is an excellent dealership . . I have always felt very welcomed and understood. David Laurie has been extremely helpful , realistic and supportive of my questions and decisions.. He made the process seamless and easy.David also spent a lot of time explaining and showing me how to use all of the new features of the car. I did not feel any of the usual pressure that I felt with previous car dealerships. As a matter of fact, the first time that I visited the showroom, I explained to David that I was on a learning mission only and not once did he mention anything but the details of the cars! I am very pleased with this dealership .

Location

Welcome to North Reading Subaru, a dealership that is making waves in the automotive world with its impeccable customer service and commitment to a stress-free car buying experience. Located at 260 Main St, North Reading, MA, this establishment prides itself on understanding the needs of its customers while delivering top-notch vehicles, particularly Subaru models like the reliable Crosstrek and sporty WRX.

What sets North Reading Subaru apart is its customer-first philosophy. As highlighted by satisfied customers like Jonah Chazin and Isabella Zamora, the team at North Reading Subaru goes above and beyond to ensure that every visitor feels valued and informed. From the moment you step into the dealership, you are greeted with genuine kindness and a team of knowledgeable staff who are eager to address your concerns without the typical sales pressure. Maria, one of their dedicated salespeople, exemplifies this approach, taking the time to walk customers through options and providing them with the best suited vehicles for their needs.

Their inventory shines brightly, featuring some of the best used cars in the area. Whether it's a robust SUV or a sleek sedan, customers like John Donald have discovered that North Reading Subaru offers a diverse selection tailored to varied preferences and budgets. The dealership's finance department, praised by both Steve DiOrio and Jonah Chazin, collaborates closely with customers, ensuring they receive favorable rates and clear explanations, making the financial aspect of buying a car just as enjoyable as the vehicle itself.

Moreover, the service department excels in establishing trust with their clients, allowing customers like Weber Torres to leave with peace of mind. North Reading Subaru truly shines as a dealership that prioritizes its customers’ experiences from start to finish. This level of attention and care transforms the daunting task of purchasing a vehicle into an exciting journey.

If you are in the market for a vehicle, look no further than North Reading Subaru. With a stellar team focused on providing an exceptional buying experience, you will not only find the perfect car but also enjoy a collaborative environment marked by honesty and support. Come and witness for yourself the distinctive approach that has many customers raving about their experiences—it's more than just a car purchase; it’s a cherished memory waiting to happen.